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Purple Crowberry

Empetrum atropurpureumfam. Ericaceae
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edibleshrubsedibleedible fruitnative amperennialshrub
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Empetrum atropurpureum (Purple Crowberry) — botanical photograph
Pl. 8418 — Empetrum atropurpureum
Empetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureumEmpetrum atropurpureum
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Overview

Purple Crowberry (Empetrum atropurpureum) is a subshrub native to northeastern North America, including regions such as Labrador, Maine, Minnesota, New Hampshire, and parts of Canada like Newfoundland, Nova Scotia, Prince Edward Island, and Québec. This plant thrives in moist, light to medium soil with a pH range of 4.3 to 7.8, making it adaptable but preferring slightly acidic conditions. Known for its edible fruit, Purple Crowberry is both ornamental and useful, adding vibrant purple color to the landscape while providing a food source. Growing up to about 20 cm in height, this subshrub has a stoloniferous growth form, spreading through underground stems. Its compact habit and slow growth rate make it ideal for ground cover applications. Purple Crowberry prefers partial shade but can tolerate full sun to some extent. It is hardy in temperate regions, making it suitable for gardens in similar climates. The fruit of the Purple Crowberry is edible and can be eaten raw or used in various preparations. These fruits grow naturally in northeastern United States and eastern Canada and are typically enjoyed fresh but can also be dried for later use. The plant's distinctive feature includes its coarse foliage texture and its ability to thrive in moist, light to medium soil conditions. While Purple Crowberry is not known for medicinal uses, it remains an important part of the local ecosystem and a valuable ornamental addition to gardens and landscapes.

Quick answers

What is Purple Crowberry?

Purple Crowberry (Empetrum atropurpureum) is a subshrub native to northeastern North America, including regions such as Labrador, Maine, Minnesota, New Hampshire, and parts of Canada like Newfoundland, Nova Scotia, Prince Edward Island, and Québec.

Compare with:Arbutus x andrachnoides→Canary Madrona→Fire Heath→all comparisons →
Growingconditions · propagation · uses
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Cultivation

Purple Crowberry thrives in moist, light to medium soils with a pH between 4.3 and 7.8. It prefers partial shade but can tolerate full sun to some extent. This subshrub grows up to 20 cm tall and is native to northeastern North America. For cultivation, ensure the soil remains consistently moist, especially during fruiting. Propagation can be done through seed or cuttings. The plant is hardy in temperate regions, making it suitable for gardens in similar climates. Harvest the edible fruit when ripe for use in various culinary applications.
Light
7/10
Water
Moist
Soil
Light (sandy), Medium
Habit
Subshrub, Shrub
Mature size
0.2 m tall
Soil pH
4.3–7.8
For first-time growers

How to grow Purple Crowberry for the first time

8steps

Purple Crowberry is a low-maintenance plant perfect for beginners looking to add a hardy shrub to their garden.

  1. 1

    What you'll need

    Seeds or small plants, potting soil, containers with drainage holes.

  2. 2

    Best time to plant

    Plant in spring after the last frost or fall before the first freeze.

  3. 3

    Soil and container prep

    Use a well-draining mix suitable for acid-loving plants. Ensure pots have adequate drainage holes.

  4. 4

    Sowing or transplanting

    Direct sow seeds in late summer to early spring, or start indoors 8-10 weeks before the last frost and transplant outdoors.

  5. 5

    First two weeks

    Keep soil consistently moist. Place plants in a partially shaded area until they establish roots.

  6. 6

    Ongoing care

    Provide light shade during hot summer months. Water when the top inch of soil feels dry, especially in sandy soils.

  7. 7

    Harvest or pruning

    Prune after fruiting to maintain shape and encourage new growth. Remove dead or damaged branches.

  8. 8

    Common mistakes

    Overwatering, planting in heavy soil, not providing enough shade during hot weather, neglecting to prune regularly.

VI

Edible & utility

Edible parts:Fruit
Edible uses: The Purple Crowberry's fruit is edible and can be eaten raw or used in various preparations. It grows naturally in the northeastern United States and eastern Canada. The fruits are typically enjoyed fresh but can also be dried for later use.
Other uses:Ground cover
Contextrange · companions · related
VII

Distribution

78 native · 0 introduced
Distribution across3 continents· 78 native
Europe21 regions
native (21)AlbaniaAustriaBelarusBelgiumBulgariaDenmarkFinlandFranceGermanyIcelandIrelandNetherlandsNorwayPolandRomaniaRussiaSpainSwedenSwitzerlandUkraineUnited Kingdom
Asia6 regions
native (6)ChinaJapanKazakhstanMongoliaSouth KoreaTurkey
Americas2 regions
native (2)GreenlandUnited States
Broader regions
native:Alberta, Aleutian Is., Altay, Amur, British Columbia, Buryatiya, California, Chita, Czechoslovakia, Føroyar, Irkutsk, Kamchatka, Khabarovsk, Krasnoyarsk, Kuril Is., Labrador, Magadan, Maine, Manitoba, Michigan, Minnesota, New Brunswick, New Hampshire, New York, Newfoundland, Northwest Territorie, Nova Scotia, Nunavut, Ontario, Oregon, Primorye, Prince Edward I., Québec, Sakhalin, Saskatchewan, Svalbard, Transcaucasus, Tuva, Vermont, Washington, Yakutskiya, Yugoslavia, Yukon
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Specimen gallery

1 image
Empetrum atropurpureum (Purple Crowberry) — botanical photograph
Purple Crowberry (Empetrum atropurpureum)
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See also

8 related
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Explore further

XII

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